Make model trains pink, so girls will like them

A pink GG-1 The strangest example of what Matt calls “the ‘make it pink so girls like it!’ treatment” are a pair of pink O-scale train sets — a pink GG-1 and a pink steam train — from the Williams division of Bachmann Trains that we saw (and flinched at) in the latest Micro-Mark catalogue. I’m not sure what making a GG-1 pink does, other than maintain model railroading’s male and retrograde image. How long have these been in production? Decades?